What if your business card could talk? Instead of handing someone a piece of paper, you could get your voice in their ears, tell them a story, and give them a reason to connect with you. That’s exactly what a podcast can do!
In this episode, I share my speaker pitch and learning objectives for the 2025 APhA (American Pharmacists Association) and OPA (Ohio Pharmacists Association) Annual Meetings. (Spoiler alert! I was not chosen as a speaker for either meeting.) The learning objectives double as a 6-step exercise for building a podcast that can be used as a business card. A fictitious podcast example is used in this episode. If you’d like to use a podcast as a business card, try the 6-step exercise below.
Learning objectives
- Define your niche.
- Compare your business or organization to a competitor. Indicate what sets you apart from them.
- Apply your competitive advantage to podcasting. Brainstorm how podcasting can help your business or organization stand out.
- Analyze your audience’s pain points and feedback, and develop 5 podcast episodes that offer solutions, using your area of expertise.
- Develop a timeline for your list of 5 episodes, and program the dates for recording and publishing them into your calendar.
- Create your vision for podcasting success, so you can recognize when you have achieved your goal for podcasting.
Your voice matters, and it gives you a competitive edge. It sets you apart. Some pharmacists use podcasts as business cards, but you are not required to use your podcast as a business card. The choice is yours.
Imagine if your business card could talk. Maybe, podcasting is right for you! If you’d like help starting your podcast, send me a message through LinkedIn or my website: https://www.thepharmacistsvoice.com.
If you know someone who might like this episode or would like me to speak to their group about using a podcast as a business card, please share this episode with them. Thank you!
Links from this episode
Dr. Kelley Carlstrom’s website https://www.kelleycpharmd.com
APhA (American Pharmacists Association) https://www.pharmacist.com
OPA (Ohio Pharmacists Association) https://www.ohiopharmacists.org
Atomic Habits by James Clear
Your Financial Pharmacist Podcast (Hosted by Tim Ulbrich, PharmD et al)
The Collective Rx Podcast (Hosted by Julie Doan, RPh)
Rising into Mindful Motherhood | Fertility Wisdom Podcast (Hosted by Katie Wood, PharmD)
Kim’s websites and social media links:
✅ Join my monthly email newsletter list. Click to sign up. https://bit.ly/3AHJIaF
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✅ Business website https://www.thepharmacistsvoice.com
✅ Get my FREE eBook/audiobook about podcasting https://www.kimnewlove.com/podcasting
✅ Podcasting course https://www.kimnewlove.com/podcasting ($249 USD)
✅ The Pharmacist’s Voice ® Podcast https://www.thepharmacistsvoice.com/podcast
✅ Drug pronunciation course https://www.kimnewlove.com
✅ LinkedIn https://www.linkedin.com/in/kimnewlove
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✅ Twitter https://twitter.com/KimNewloveVO
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✅ YouTube https://www.youtube.com/channel/UCA3UyhNBi9CCqIMP8t1wRZQ
✅ ACX (Audiobook Narrator Profile) https://www.acx.com/narrator?p=A10FSORRTANJ4Z
Thank you for listening to episode 317 of The Pharmacist’s Voice ® Podcast. If you know someone who would like this episode, please share it with them!